Privacy Policy

Introduction

This Privacy Policy describes how New Guidance Group collects, uses, protects, and shares information when you use our website or interact with our services. By using this website or submitting information to us, you agree to the terms of this Privacy Policy.

New Guidance Group respects your privacy and is committed to protecting your personal information. This policy explains our practices regarding the information we collect and how we use it to serve you better.

Information We Collect

We may collect the following types of information:

• Contact Information: Including your name, email address, phone number, business name, and industry information that you provide through forms, phone calls, text messages, or emails.
• Business Information: Information about your business operations, merchant cash advances, commercial debt, agreements, balances, payments, creditor communications, cash flow, and related inquiries that you choose to share with us.
• Technical Data: Basic technical information such as IP address, browser type, device information, and pages visited on our website, collected through cookies and similar technologies.
• Communication Records: Records of your communications with us, including emails, phone calls, and text messages.

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to inquiries, review business debt situations, and provide consultations and servicing-company connections
• To communicate with you about your inquiry by email or phone; if you separately opt in, to send New Guidance Group customer service texts about your consultation, scheduling, and document requests, or marketing texts about our services, updates, and offers
• To connect you with an appropriate independent servicing company that handles fulfillment only when you separately request or authorize a connection; SMS opt-in data and consent are never part of a referral
• To improve our website, services, and internal processes
• To comply with legal obligations and protect our legal rights
• To analyze website usage and optimize user experience

We do not sell your personal information to third-party marketers.

Text Messaging and Email Communications

Our customer service and marketing text messages are separate, optional New Guidance Group programs. Choosing either does not authorize an independent servicing company to send you text messages. You may submit a consultation request without opting in to either SMS program. See our SMS Terms & Conditions for details.

Sharing of Information

We may share information only in the following circumstances:

• Operational Service Providers: We may share information with providers who help operate this website and deliver communications on our behalf, subject to confidentiality obligations.
• Independent Servicing Companies: Only when you separately request or authorize a connection, we may share relevant information about your business debt situation with a servicing company. This does not include your text messaging opt-in data or consent, and no servicing company may text you using consent given to New Guidance Group.
• Legal Requirements: We may disclose information when required by law or legal process, or to protect our rights, property, or safety, or that of others.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, information other than text messaging opt-in data and consent may be transferred to the acquiring entity.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Messaging services.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

Cloudflare Turnstile

We use Cloudflare Turnstile to protect our website forms from automated abuse. When Turnstile is used, Cloudflare may process technical information needed to provide and improve this security service. Cloudflare's handling of this information is governed by the Cloudflare Turnstile Privacy Addendum.

Your Choices

You have the following choices regarding your information:

• Opt Out of Marketing Emails: You can unsubscribe from marketing emails by clicking the unsubscribe link in any marketing email or by contacting us at info@newguidancegroup.com.
• Opt Out of SMS: Reply STOP to any text message to opt out of future text messages.
• Update or Correct Information: Contact us at info@newguidancegroup.com or call (866) 315-3280 to update or correct your information.
• Cookies: Most web browsers allow you to control cookies through browser settings. However, disabling cookies may affect your ability to use certain features of our website.

Third-Party Links and Websites

Our website may contain links to third-party websites or services that are not owned or controlled by New Guidance Group. This Privacy Policy does not apply to third-party websites. We encourage you to review the privacy policies of any third-party websites you visit. We are not responsible for the privacy practices or content of third-party websites.

Children's Privacy

Our services and website are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child under 18, please contact us immediately so we can delete the information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us: