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Privacy Policy

Last updated: August 2026

Introduction

This Privacy Policy describes how New Guidance Group collects, uses, protects, and shares information when you use our website or interact with our services. By using this website or submitting information to us, you agree to the terms of this Privacy Policy.

New Guidance Group respects your privacy and is committed to protecting your personal information. This policy explains our practices regarding the information we collect and how we use it to serve you better.

Information We Collect

We may collect the following types of information:

  • Contact Information: Including your name, email address, phone number, business name, and industry information that you provide through forms, phone calls, text messages, or emails.
  • Business Information: Information about your business operations, merchant cash advances, commercial debt, agreements, balances, payments, creditor communications, cash flow, and related inquiries that you choose to share with us.
  • Technical Data: Basic technical information such as IP address, browser type, device information, and pages visited on our website, collected through cookies and similar technologies.
  • Communication Records: Records of your communications with us, including emails, phone calls, and text messages.

How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to inquiries, review business debt situations, and provide consultations and servicing-company connections
  • To communicate with you via email, phone, and SMS regarding your inquiry, updates, reminders, and related information
  • To connect you with an appropriate independent servicing company that handles fulfillment when requested or appropriate
  • To improve our website, services, and internal processes
  • To comply with legal obligations and protect our legal rights
  • To analyze website usage and optimize user experience

We do not sell your personal information to third-party marketers.

Text Messaging and Email Communications

With your consent, we may send you text messages and emails about your inquiry, reminders, updates, and information related to our services.

SMS Program Details:

  • Message and data rates may apply
  • Message frequency varies based on your interaction with us
  • You may opt out of text messages at any time by replying STOP
  • For help, reply HELP or contact us at info@newguidancegroup.com
  • Your consent to receive messages is not a condition of any services
  • Supported carriers include major U.S. carriers

Sharing of Information

We may share your information in the following circumstances:

  • Service Providers: We may share information with trusted service providers who help us operate our website, manage communications, and provide our services. These providers are contractually obligated to protect your information.
  • Independent Third-Party Providers: When you request or authorize a connection, we may share relevant information with independent servicing companies that may be able to assist. These companies handle fulfillment under their own engagement terms and privacy policies.
  • Legal Requirements: We may disclose information when required by law, legal process, or to protect our rights, property, or safety, or that of others.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

Your Choices

You have the following choices regarding your information:

  • Opt Out of Marketing Emails: You can unsubscribe from marketing emails by clicking the unsubscribe link in any marketing email or by contacting us at info@newguidancegroup.com.
  • Opt Out of SMS: Reply STOP to any text message to opt out of future text messages.
  • Update or Correct Information: Contact us at info@newguidancegroup.com or call (866) 315-3280 to update or correct your information.
  • Cookies: Most web browsers allow you to control cookies through browser settings. However, disabling cookies may affect your ability to use certain features of our website.

Third-Party Links and Websites

Our website may contain links to third-party websites or services that are not owned or controlled by New Guidance Group. This Privacy Policy does not apply to third-party websites. We encourage you to review the privacy policies of any third-party websites you visit. We are not responsible for the privacy practices or content of third-party websites.

Children's Privacy

Our services and website are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child under 18, please contact us immediately so we can delete the information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us:

Important Note: This Privacy Policy is for informational purposes and does not constitute legal advice. New Guidance Group reserves the right to update this policy at any time. Your continued use of our services after any changes indicates your acceptance of the updated policy.